Brand system
Colour, type, logos, and components — the full visual language for Fundy Forge.
01 — Colour
Light section
Services
Precision-built for your business.
Hand-coded sites that do exactly what you need — and nothing you don't.
View services →Dark section
The forge standard
Precision-built for your business.
Hand-coded sites that do exactly what you need — and nothing you don't.
View services02 — Typography
Hand-coded websites for small and mid-sized businesses in Atlantic Canada. No templates, no plugins, no bloat. Engineered to perform.
Every site is the result of hundreds of small decisions, most of which the client will never see. I make them anyway. The best work starts with an honest understanding of what your business actually needs — not a features list designed to inflate an invoice.
Hampton, NB — Atlantic Canada · Est. 2024 · hello@fundyforge.ca
Brand system · Web design · Atlantic Canada
Split headline (.split-h) — light
Split headline (.split-h) — dark
03 — Logo
Light backgrounds
Primary logo
Wordmark — horizontal compact
Wordmark — horizontal single
Wordmark — stacked (primary)
Circle icon — two-tone
Dark backgrounds
Primary logo — reversed
Wordmark — horizontal compact
Wordmark — horizontal single
Wordmark — stacked (primary)
04 — Components
Services
Custom-coded sites built for performance, clarity, and longevity. No page builders. Everything purpose-built for the project.
Process
Logo, colour, typography, and usage guidelines. A brand system that works in print, digital, and everything in between.
Add-on
Monthly retainer for updates, improvements, and priority access. A direct line to the person who built your site.
Body links use the default ember gold with underline. On dark sections, use Forge Navy for body-copy links where contrast matters — gold on fog-drift is decorative-only.
05 — Voice & tone
Strong, not loud
Make a clear claim. Don't hedge. Don't shout.
Precise, not cold
"We build fast, focused websites" — not "We deliver solutions."
Rooted, not provincial
Atlantic Canadian identity is a strength, not a limitation.
Confident, not arrogant
Let the work carry weight. Copy supports it.
Approved CTAs
Avoid